Beauty at a shifting point?

As time changes, is physical beauty still as prevalent in Korea’s hyper competitive society? How do beauty standards evolve in various countries and to which extent do they impact people’s lives? In this video, NOVAsia magazine investigates notions of beauty and health while interviewing Maja Ilic, a professional makeup artist and exchange student at Yonsei University. This video explores the differences between Korean beauty trends in comparison to the West and, in a broader perspective, questions the place and influence of beauty on society.