Being a K-influencer: Working for the Korea Tourism Organization

As the Korean Wave gains in popularity all around the world through various media platforms and cultural products , the country has became a destination of choice for many travelers. To reach a global audience, the Korean Tourism Organization (KTO) now works with multiple social media influencers. Among them, Cristopher Barrientos – a Master’s student at Ajou University and member of Adventure Korea 2022-, offers a good overview of the role of K-influencers within their partnership with the Korean Tourism Organization and the increasing involvement of foreign individuals in promoting Korea abroad.



Guest: Cristopher Barrientos

Producer/Editor: Beckie Cormier

Assistant Editor: Foteini Giannopoulou

Music: Expression by Pold



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Cristopher Barriento

Instagram: @christzoom

#korea #travelkorea #visitkorea #kinfluencer #KTO #novasiãodigital

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About Beckie Cormier 7 Articles
Born and raised near Montreal Canada, Beckie is a graduate student pursuing Korean Studies at Yonsei GSIS. Passionate about culture and cinema, she participated in various video documentary projects and had the chance to attend workshops in France and the Philippines. After a one-year exchange at Seoul National University in 2018-2019, Beckie came back to Korea under the Global Korea Scholarship in 2021 to continue deepen her knowledge in history, international relations and artistic productions. Adept of a multidisciplinary approach, she intends to use her human sciences and arts background to explore new subjects in a unique way.