
As the Korean Wave gains in popularity all around the world through various media platforms and cultural products , the country has became a destination of choice for many travelers. To reach a global audience, the Korean Tourism Organization (KTO) now works with multiple social media influencers. Among them, Cristopher Barrientos – a Master’s student at Ajou University and member of Adventure Korea 2022-, offers a good overview of the role of K-influencers within their partnership with the Korean Tourism Organization and the increasing involvement of foreign individuals in promoting Korea abroad.
Guest: Cristopher Barrientos
Producer/Editor: Beckie Cormier
Assistant Editor: Foteini Giannopoulou
Music: Expression by Pold
Contact:
Instagram: @novasiamagazine
Twitter: @NovasiaM
Facebook: NOVAsia
Website: https://novasiagsis.com/
Social Media:
Cristopher Barriento
Instagram: @christzoom
#korea #travelkorea #visitkorea #kinfluencer #KTO #novasiãodigital
- Housing in Korea | Part 1: The Risks of Banjihas - September 26, 2023
- Ambassador H.E. Kim Hyoeun on the Global Climate Crisis | NOVAsia & CIS Interview Series : Episode 3 - September 6, 2023
- Being a K-influencer: Working for the Korea Tourism Organization - June 7, 2023